In a surprising yet humorous twist, New York-based designer Telfar Clemens has taken to TikTok to address the debate surrounding his iconic shopping bags, affectionately known as the “Bushwick Birkin.” In a recent video, Clemens confronts the “plastic bag” allegations that have dogged his brand, firmly asserting that these faux leather bags are more than just a trend. As Telfar commemorates its 20th anniversary, the designer is embracing the controversy and introducing a new line of bags shaped like grocery bags — a tongue-in-cheek nod to the city’s recent ban on plastic.
The ‘Bushwick Birkin’ Saga
With a composition of 50% polyurethane and 50% polyester, the Telfar bags, which retail in the low hundreds, have long stirred debate over whether a “plastic bag” can deserve a luxury price tag. Clemens, known for his innovative approach to fashion, humorously acknowledges the criticism in his TikTok post, emphasizing the brand’s intention to redefine opulence within the handbag market.
New Release: The Telfar Plastic Bag
The latest addition to Telfar’s lineup is a reinvented take on the classic New York City plastic shopping bag, which has been banned since 2020. The brand released a press statement revealing, “NYC banned plastic bags in 2020, the same year we exited the fashion industry. The city switched up because the bags are disposable—we left because we never were—but plastic is forever.” Reflecting the narrative of a city evolving away from disposables, Telfar is offering a “forever take on the city’s most iconic disposable silhouette.”
The new plastic-coated nylon bag features a spacious grocery bag design, double-lined with ruched elastic handles for added comfort. It includes two deep side pockets designed to accommodate water bottles, a zip pocket, a slit pocket, and a hidden stash pocket — providing ample storage for a variety of items. The bag comes in two sizes: the regular, priced at $148, which can comfortably fit a 13-inch laptop, and the jumbo size, priced at $195.
Designs Inspired by NYC
Shoppers can choose from 11 striking Telfar prints that draw inspiration from classic New York shopping bags. These designs include the iconic yellow smiley face and the familiar “Thank you for shopping” slogan, but with a twist—the trademark has been replaced with a Telfar T enclosed in a C.
The iconic bags will officially launch on Telfar’s website today, August 15th, with in-person shopping available at the brand’s flagship store in New York next week. As Telfar prides itself on its response to urban culture, the brand continues to make waves in the fashion industry, transforming traditional notions of luxury and sustainability.
Embracing the Future of Fashion
Clemens’s approach to fashion is revolutionary, marked by his decision to transition to a simplified drop model that relies on the brand’s own timeline instead of the ever-changing fashion calendar. The blend of practicality and style inherent in Telfar’s designs reflects a larger trend of accessibility and sustainability in luxury fashion.
The new Telfar plastic bag is not just stylish; it is multifaceted—made to carry “anything and everything,” whether for takeout, social events, or everyday errands. The bags’ waterproof feature and ability to withstand varied conditions make them a fitting accessory for the modern consumer.
With the provocative launch of these new bags, Telfar is positioning itself at the forefront of conversations around functional and fashionable accessories. The bags, while playful in their design, underscore an important message about evolution within the fashion industry.
As Telfar continues to push boundaries and redefine luxury, its latest offering encourages fashion enthusiasts to embrace practicality while integrating style into their everyday lives. Indeed, as the saying goes, “plastic is forever”—and Telfar’s new bags are set to make a lasting impression on the fashion landscape.
